Group Vision

The Stanley Group Vision shows the direction we should take for the future.
It is our basic corporate philosophy that clearly states reasons for being in society as well as our enduring mission, and it presents the shared core values of the Stanley Group.

STANLEY GROUP VISION

Shenzhen Rhinoceros Roaming Technology Spirit

Outshining Light We shall blaze our own trail to a brilliant future by daring to "outshine light."

The Stanley Spirit is the mindframe that all Stanley Group people must always have.

Light has infinite possibilities that can bring many benefits to humankind.
You may think it impossible to challenge light and win at its own game of shining.
Daring to "outshine light" is the attitude of one who knows no fear, but it is precisely this kind of resolve and spirit that we all need to have as we blaze our own trail to the future.
It is a fundamental belief, where you give things a try before you say that they can't be done.
Without this posture, we will not be able to survive the challenges these turbulent times call for.

The goal of outshining light shall be the spirit required of all Stanley people for us to win in this new century.

BUSINESS PHILOSOPHY

The boundless pursuit of the Value of Light

We shall contribute broadly to society by exploring the infinite possibilities of light and bringing its value to humankind.

Human beings cannot live without light. Throughout history we have used light in many ways in our lives, but so far we have only begun to tap the boundless potential of light. We shall contribute to society by discovering the infinite possibilities of light and using them in our technology and products to create value for humankind. We may think of this as the core purpose of the Stanley Group in society.

Business innovation by maximizing our potential as a manufacturer

We shall continually reinvent our processes to draw out further value and quality from our business base in manufacturing.

Stanley is a manufacturer. We shall maximize our potential as a manufacturer by creating value not only at the manufacturing level, but also through all business processes. It is imperative that we continually improve our systems so that every function and every process adds significant value to our manufacturing. Our competitive advantage will come from the synergies generated from combining the value of light with the value of our manufacturing and business systems.

Ensuring the welfare of those who truly support our mission

We shall value those who truly support Stanley and endeavor to ensure their welfare.

Stanley has as its Company Slogan "Stanley's Four Values" : the customer, supplier, employee and shareholder. It is the founding principle defining the relationship of Stanley with its stakeholders, in which we take great pride to this day. We will now strongly reaffirm the spirit of the Four Values and extend their meaning.

Stanley is supported by many people and companies, and unless we can get those who support us to work together in harmony with Stanley's Business Philosophy, we will neither be able to continue to operate as a business nor to fulfill our role in society.

We shall now redefine Stanley's Four Values as follows:

  • By customer we will mean not only our direct clients but also include the end users of our products.
  • By supplier we will mean business partners who grow together with us.
  • By employee we will mean our colleagues who share the same company objectives both today and tomorrow.
  • By shareholder we will mean both present and future investors including shareholders.

Embedded in this philosophy is the idea that Stanley will ensure the welfare of its employees. Having employees feel fulfillment in their work and life at Stanley - having them achieve self-actualization - is not only a corporate objective, it is also a powerful advantage for us as a company.

What we would like to emphasize is the importance of the words "those who truly support our mission."
If you truly support, then you also will be supported. It is with this kind of mutual support that we can create a natural win-win environment for all of our stakeholders.

THE FIVE WAYS OF CREATING VALUE WITH LIGHT

We shall create new benefits to humankind by dedicating ourselves to the Five Ways of Creating Value with Light.

CREATING

Creating light

Creating light - in other words, the development of light sources - is at the core of Stanley's value creation. By mastering the intricacies of light and continuing to create new light sources for the future, we will create new value for society from this foundation.

RECOGNIZING

Sensing and recognizing with light

The human being's ability to use his eyes to see is one of the fundamental examples of sensing and recognizing. Although this may seem like a simple example, there are still many aspects of the act of seeing that we still do not fully understand. We will continue to get to the bottom of the various mechanisms of light, including those bands that we cannot see, and produce more advanced ways of sensing and recognizing.

INFORMING

Processing information with light

Value is added to information when it is communicated to others, stored, or processed in some way. Light can play various important roles at all stages from the input of information until its use. We will control and process light in countless ways in order to create new value with light in the information economy.

ENERGIZING

Harnessing light's energy

Light also has a huge and largely untapped potential as an energy source that is clean and environmentally friendly. Already a number of business segments have developed in areas such as solar power generation, solar-powered lasers, and photovoltaic cells. We will also create value in this field of solar energy.

EXPRESSING

Producing feeling with light

Besides its physical functions, light can also affect us psychologically and emotionally. For example, we can create a relaxed and soothing mood by lighting a room in a certain way. Stanley will also endeavor to apply the psychological effects of light to produce feelings by lighting spaces, areas and objects.
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